Facebook connects people with friends, family, colleagues, and businesses. It’s meant to keep people engaged through sharing a variety of content such as photos and status updates.

• Think about whether you want to share professional content on your personal profile, or set up a business page as a thought expert.
• Facebook profiles can be personal, professional, or a mix of both.
• You can post pictures, videos, comments, and share links to content.
• Groups bring together people of common interest and can be public, private, or secret.
• Posts can be liked (with different reactions), shared, and commented on.
• Facebook Live allows you to stream live video to your followers.
• Facebook Messenger allows you to instant message friends.
• Sending a friend request (and having it approved) will connect you to another person and show you their posts. Becoming a fan of a business page will show you those updates.
• You can unfollow someone to stop seeing their posts, but remain friends.
• When using a personal profile, be aware of who you are sharing your content with and know how to use your privacy settings appropriately.
• Managing a professional page on Facebook will allow you to leverage paid promotion of content. You could boost a post to reach a larger audience, or use targeted advertising to ensure your content is seen by a particular demographic.