Facebook connects people with friends, family, colleagues, and businesses.

Facebook connects people with friends, family, colleagues, and businesses. It’s meant to keep people engaged through sharing a variety of content such as photos and status updates.

  • Think about whether you want to share professional content on your personal profile, or set up a business page as a thought expert.
  • Facebook profiles can be personal, professional, or a mix of both.
  • You can post pictures, videos, comments, and share links to content.
  • Groups bring together people of common interest and can be public, private, or secret.
  • Posts can be liked (with different reactions), shared, and commented on.
  • Facebook Live allows you to stream live video to your followers.
  • Facebook Messenger allows you to instant message friends.
  • Sending a friend request (and having it approved) will connect you to another person and show you their posts. Becoming a fan of a business page will show you those updates.
  • You can unfollow someone to stop seeing their posts, but remain friends.
  • When using a personal profile, be aware of who you are sharing your content with and know how to use your privacy settings appropriately.
  • Managing a professional page on Facebook will allow you to leverage paid promotion of content. You could boost a post to reach a larger audience, or use targeted advertising to ensure your content is seen by a particular demographic.